Transform Pharmacy Benefits with Digital Prescription Discount Cards
Digital prescription or pharmacy discount cards installed in Apple Wallet and Google Wallet provide a smarter, scalable alternative. Instead of printing and mailing physical cards, PBMs can issue mobile wallet passes that members store directly on their smartphones.
| Why WalletThat?
Why PBMs should transition to Digital Pharmacy Discount Cards
Increase Prescription Discount Card Utilization and Member Satisfaction
Today’s healthcare consumers expect digital convenience. Physical prescription discount cards are often lost, forgotten, or damaged, leading to missed savings and unnecessary frustration.
Reduce Costs Associated with Physical Card Programs
Traditional pharmacy discount card programs require: Printing plastic or paper cards, Bulk mailing and shipping, Replacement processing and Customer service inquiries. Digital prescription discount cards eliminate printing and shipping expenses entirely. Cards can be issued instantly via SMS, email, landing pages, or API/webhook integrations.
Strengthen Competitive Differentiation for PBMs
In a competitive PBM marketplace, digital wallet integrations can be a meaningful differentiator during client acquisition and renewal discussions. Offering digital prescription discount cards for Apple Wallet and Google Wallet demonstrates: Modernization, Scalability, Operational efficiency, Data transparency and Enhanced member engagement
Enable Contactless and Secure Transactions
Mobile wallet technology supports contactless interactions at the pharmacy counter. Members no longer need to hand over a physical card. They simply show the digital card to the pharmacist from their device. Apple Wallet and Google Wallet incorporate built-in encryption and device-level security. Biometric authentication such as Face ID or fingerprint recognition ensures secure access while maintaining convenience.
| Our Features
Key Features of Digital Prescription/Pharmacy Discount Cards
Custom-Branded Digital Discount Cards
PBMs can fully customize the design of their prescription discount cards by adding: Logos, Brand color, Banner or strip image, Member profile photos and benefit information.
Personalized Prescription Discount Member Data
Member data can be personalized through a CSV import, API or webhook integration, issuance web forms, or issuance links.
Update Discount Cards in Real-Time Without Reissuing
Unlike physical prescription discount cards, digital wallet passes can be updated instantly.
| Pass Distribution
Streamlined Digital Pharmacy Discount Card Issuance
One of the most powerful advantages of digital prescription discount cards is simplified distribution.
OPTION 1
Member Receives a Universal Issuance Link
PBMs can send a universal issuance link through:
- Text message (SMS)
- Email campaigns
- Member portals
- Mobile applications
- Landing pages
- QR codes
OPTION 2
Member Completes a Web Form
PBMs can also create branded web or issuance form to collect member data and issue pharmacy or prescription discount cards to members. Issuance forms can collect:
- Member name
- Email address
- Phone number
- Member profile photo
Seamless Installation Process for Members
The success of a digital pharmacy discount card program depends on ease of use. The installation process is designed to be intuitive:
Smart Link
The member receives a smart link via SMS, email, or web page.
Device Detection
The system automatically detects the device type.
Adds to Wallet
The member taps “Add to Apple Wallet” or “Add to Google Wallet.”
Secure Storage
The card is securely stored and accessible at any time.
Integrations that Strengthen Competitive Differentiation for PBMs
In a competitive PBM marketplace, digital wallet integrations can be a meaningful differentiator during client acquisition and renewal discussions. Offering digital prescription discount cards for Apple Wallet and Google Wallet demonstrates: