Step 5: Add Your Pass Issuance Link to the Email Template
Once you’ve designed your template, you can add your Pass Issuance Link into the body of your email. You’ll need to add the replace your personalized field in the link with merge tags from MailChimp. You can add the hyperlink directly in the email template, use Add to Wallet button images or HTML with the issuance link embedded, or upload a QR code image with the link embedded.
If you imported personalized data into WalletThat your link should look like this:
Example Link: https://d2c.walletthat.com/wallet/gc/502d8e5eb3f364526245828877537c8a?pass-id=*|EMAIL|*
If you are using Mailchimp merge tags your link should look like this:
Example Link: https://d2c.walletthat.com/wallet/gc/502d8e5eb3f364526245828877537c8a?pass-id=*|EMAIL|*&account-name=*|FULLNAME|*&account-id=*|MEMBERID|*&loyalty-points=*|POINTS|*
Option 1: Paste the Hyperlink
You can paste your issuance link directly into the email template. You may want to shorten your link text that is displayed in the email. To do this you will need to type in the text that will instruct the end user to click the link. Highlight the text, click the Link button at the top of the design settings, paste the issuance link, and click “Insert”
Option 2: Embed the Link Behind Add to Wallet Buttons
Option 2a: Use HTML Snippets
To add the Add to Wallet buttons using HTML, click the <> button in the design settings. You will then need to copy the “Add to Apple Wallet HTML Snippet” and “Add to Google Wallet HTML Snippet” from the Pass Issuance Links page on the WalletThat Platform. Paste your HTML snippets where you want the buttons to be placed within your template. Replace the “PASS ISSUANCE LINK” text within each HTML snippet with your Pass Issuance Link.
Option 2b: Add the Issuance Link to an Image
You can insert the Add to Wallet buttons as images containing a URL behind it. To use the Add to Apple Wallet and Add to Google Wallet images, you will need to download the button images from the Pass Issuance Links page on the WalletThat platform. Once you have the images, upload them to your email template by adding an image block or adding the image directly to the body of the email. Paste your issuance link in the “Link to URL” field and insert the image. Learn more about adding links to an image here: Add a Link to an Image
Option 3: Embed the Link Behind a QR Code
To embed the link behind a QR code, you can use a free online QR code generator and paste your issuance link into the URL field. Save the QR code as an image and upload your embedded QR code to your email template. If you need help uploading images, read more here: Upload, Add, & Edit Images in Emails